A tale of woman entrepreneur

A tale of woman entrepreneur

Mai Zohra, residing in village Jhalo Sharif of Dadu district runs her small grocery shop outside her house. Besides confectioneries and essential items for household women, she also put self-producing vegetables for sale at the shop.

She is one of the beneficiaries of training for promoting women-run kitchen gardens. After learning she took step to set up garden at her home backyard and produced seasonal vegetables. She gives farmyard manure to small field and water from hand pump. She does not use any chemical input to kitchen garden. The product she claims is safe as compared to similar items available at local markets.

The village Jhalo Shari has around 1700 population with two schools and basic health unit (BHU). Households have their small pieces of family lands and livestock and live happily. The practice of using chemical input to crops was common quite some years ago. But now some families out of larger population have adapted healthy practices to avoid chemical input to crops and keep it in the open at homes.

Mai Zohra has face haunting experiences of flood devastations in 2010, 2011 and 2012 and stayed out of village for three months without work.

She accredits a local organization Khushbu, a women network for her motivation to learn this skill. She has learned this practice through workshops and adapted resilience to have self-produced organic vegetables for her family and some extra she put at her small shop for consumers.

Talking about the success, she says "it was unimaginable when a lady from neighborhood saw my small field with vegetables and demanded to have some for her consumption. Since then I take smaller amount of these fresh vegetables for sale at my shop. It is encouragement for my children and my family. We consume it at home and earn little from it."

After this achievement, she still realizes to have a larger piece of land to cultivate vegetables to meet the demand of her customer women, who want to buy fresh vegetables for their consumption.

"I have local verities of vegetables seeds. I do not use chemical at any cost. It will be successful move for local women to have safe organic food," she expects, encouraging women to develop such small gardens at their homes to produce their own vegetables with safe practices, avoid use of chemical input, stay safe and healthy.

Actually it is work of my children, who extend helping hand at free time after coming from schools to produce safe vegetables. 

She advises other women to avoid use of chemical input and stay healthy. It is only way out at this moment when we consume contaminated food stuff at home and outside and paying huge cost over health issues among children. Producing safe vegetables at courtyard is easy and cost effective practice. You can spare a small piece of land and use farmyard and water carefully.

Entrepreneurship at local level inspires other women to see how they can work like this. Obviously it is a little contribution to produce safe vegetables by women at homes but it shows how this practice empowers village women.

She calls 2017 as the year of achievement for her family. She got inspiration from local women group, sows seeds of vegetables, produce the valuable product for sale to local people. "I do take care of my children, who help me at all works ranging from making land ready for vegetable, watering it and produce for shop." 

About her work, she said "each plant needs care. I never imagined earlier producing these vegetables. But now realise I just took initiative as per guidance and I saw the success."

At present the world nations encourage women entrepreneurship to empower women at village level. The people of Jhaloo Shari village take example of Mai Zohra for this great work to inspire other women to take initiative.

Environment 2 RURAL LIVELIHOOD 4